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About


Velvet_The_Label_Store_SignVelvet The Label
offers a collection of effortless, playful fashion. Made in the tropics of Bali, the island vibes shine through. The relaxed styles can take you from the beach to cocktail hour and onwards to the dance floor. The collection offers ready to wear pieces, perfect for lovers of feminine style with a healthy dose of street cred. 


Velvet’s Australian designer has nurtured the label from years of first-hand experience in the fashion industry. The designs are brought to life by a loving team, using quality fabrics and ethical practices.  The combination of healthy values and creative drive produces gorgeous clothing with an eclectic appeal.  Delivering the perfect mix of classic and statement pieces, with must-have accessories to finish your look.  

From pretty prints, vintage takes and cheeky details, to classic denim, cute-as onesies and comfortable must-haves. This clever little boutique creates fashion pieces that cross genres. You quickly get the feeling this label is not just about producing clothes. Velvet is about living an authentic life and put simply, feeling good about yourself. With a deep love for travel, the inspiration for design has been taken from the four corners of the globe. Velvet is about having the confidence to build your own style, and wear it well.  

Enjoy xxx